TecPreview Control and Monetize a Rich Subscriber Experience with Policy Management Wednesday, 10 October | 16:00 – 16:20

Merchandising the Broadband Pipe with Subscriber-Centric Policy Management
The basic network — offering voice, basic data services, email and internet — has evolved to include Multi-Media Messaging, Instant Messaging, Gaming, Music Downloads and more, requiring increasingly complicated and expensive data systems. The need for policy management in the network has also evolved to be about much more than bandwidth control. In this session, we'll look at how policy can create an appetite for new IP services, allow service providers to quickly and easily deploy new applications, and enable a compelling quality of experience. Also learn how policy allowed a Tier 1 service provider to successfully launch 20 new applications in one month.

Presenter
Mike Betz leads Bridgewater's direct sales and service activities in EMEA, and works closely with the company's established sales channels including Nortel Networks and Alcatel. Prior to joining Bridgewater Systems, Betz spent 20 years in senior positions within the sales, marketing and product management groups of leading telecommunications and technology organizations. Prior to joining Bridgewater in 2006, Betz served as vice president and managing director of Whale Communications' EMEA operations. He also held a series of high-level roles at a number of networking companies including Concord Communications, System Management Arts (SMARTS) Inc., Compuware Corp., Oracle and IBM.