Kendra Initiative, an international media, technology, academic, and industry alliance, researches, recommends, and develops enhancements to the digital media marketplace that facilitate interoperability between and revenue generation for content owners and service providers; to enable consumers to use any device or application to browse, search, and purchase content from any content catalogue, seamlessly. The cross-industry stakeholder group is currently investigating content description, search, visibility, discovery, delivery, and payment whilst developing and trialing prototypes. Visit www.kendra.org.uk