Nowadays, operators are going through a painful period because it is difficult to attract customers, stop ARPU from declining, and create new business with traditional services on existing networks. The competition from ICT is also threatening the operator's benefits. Fortunately, multi-play helps operators to grasp the trends of services diversity by offering personalized services. Owing to the innovative services of multi-play, operators can reduce churn rate and improve ARPU to achieve a higher strategic level in the service-led transformation.

The deployment of multi-play brings both opportunities and challenges for operators. From the network and service, the major factors should be considered as follows:

• Operation and management of carrier-class all-IP network
• Cost-effective network: lowest TCO design
• Quality of experience (QoE) assurance
• Future-proof and open network architecture
• Perfect content delivering system and security assurance mechanism

In this session, carriers and vendors will share experience, visions, and roadmaps for multi-play services and network, and how to migrate the current vertical network into the future network architecture.

David Fowler Head of CTO Office, EU Marketing Huawei Technologies

Mr. Fowler joined Huawei in July 2007. Previously he held senior technical positions with Vodafone Group in Europe and the United Kingdom, most recently leading the network services team, and before that heading the Vodafone global 3G program. Prior to joining Vodafone, Mr. Fowler had been director of international operations with AirTouch, where he played a key role in the development of new mobile network opportunities throughout Europe. He has a degree in telecommunications from the University of London.

Nazik Andonian Senior Marketing Manager, EU Optical Marketing Huawei Technologies

Ms. Andonian is responsible for key accounts marketing in her current position. In her previous role as senior manager of transport technology at Interoute, where she spent the past five years, she was responsible for selection, evaluation, and first-level implementation of the new technologies at the transport layer. This included metro and core DWDM, optical X-connects, and next-generation SDH. Prior to Interoute, Ms. Andonian has spent 10 years in Cable and Wireless, where she held various positions, including manager of intelligent optical networking.

Carlos Garcia Braschi Manager, Technology for Access Solutions and Services Telefónica

Michael Chiu Regional Group Manager, OEM Server Asia Microsoft Corporation

Mr. Chiu is responsible for business development and sales of Windows server product lines with ecosystem partners in Asia. He joined Microsoft in 1998 and has been managing OEM server business since 2002. With outstanding contribution, Mr. Chiu won the Microsoft Best Practice Award, Linux Competition Award, and OEM Gold Star Award. Prior to his role in OEM server business, he held a variety of management positions at Microsoft in product marketing and product planning functions.

Jian Fan Director, Services and Applications Strategy Planning France Telecom Group

Dr. Fan has been at France Telecom since 1990. Successively, he assumed the positions as technical director in wireline VAS area, IT director in Orange mobile oversea affiliates, head of billing and charging center of excellence of Orange Group Technical, and architecture and innovation director. Currently Dr. Fan leads the works at corporate level to define the services and applications evolution strategy.

Flavio Ferrero Head Program and Vendor Management, TILab Telecom Italia

Mr. Ferrero has worked in the research center of the TI Group (i.e., Telecom Italia Lab, previously named CSELT) since joining the company in 1983. He has abundant experience in research on high-speed data networking, introduction of data and IP networks in Italy, development of new generation multimedia terminals and services, and introduction of next-generation networks.

Ted Hsiung Head of Business Development, International Projects PCCW

Mr. Hsiung has held senior positions with PCCW and HK Telecom for the past 10 years. Prior to his current position, he was head of business development for CASCADE, which is a wholly owned subsidiary and the technical services arm of PCCW. Between 1999 and 2001, Mr. Hsiung was president of commercial services at PCCW, responsible for a range of local fixed-network services such as wholesale services, call center/teleservices, customer-building services, technical services, and purchasing and supply.

Gianluca Noya Senior Manager, Italy, Greece and Emerging Markets Region Accenture

Mr. Noya is involved in the pre-sales, sales, and delivery phases of next-generation network and fixed-mobile convergence services projects. In addition, he drives business development efforts for the Accenture network service line, reporting directly to the region lead. Mr. Noya has worked for Accenture for 10 years, serving telecommunication clients in Europe and the United States for the business planning, building, and management of telecommunication networks and services.

Tsahi Schlinger Director of Product Marketing Enure Networks

Mr. Schlinger recently joined Enure Networks. With more than eight years of managerial experience both in customer service and B2B marketing working for a large international telecommunications vendor, he brings the right mix of business insight and core industry know-how.