In a world of steady innovation, not only does the technology see revolutions, but also the established business models get challenged.

While net neutrality seems to become a matter of fact, and in some countries even a court decision, it might be that the title of a recent issue of Time (Who's the most important person of the year? It's you.) will reflect how deep those revolutions will reshape our businesses by the end of the decade.

The coming of Joost raises questions and concerns. Should these technologies, should these advertisement-based models, be considered as threats to the current businesses? Of telecom operators? Of manufacturers? Of system integrators? Of content owners?

In this panel, we aim at considering various perspectives. Some of them might seem to be contradictory: will opportunities emerge?

As entertainment video content is best enjoyed on TV, regardless of the actors in the midst of the end-to-end chain, consumer electronics will anyhow have to bring it to the consumer in a way of display.

Floris van den Broek Vice President and General Manager, Telecom, Home Networks Philips

Mr. van den Broek has managed the worldwide telecom operator business for home networks since 2005. Prior to that, he was vice president of marketing and managing director at Level 3 Communications in Europe, where he founded the Netherlands company in 1999. Between 1995 and 1999, Mr. van den Broek was director of the alternative international network at AT&T and was responsible for setting up new services in Asia and Latin America. Before that, he was responsible for the marketing and sales of AT&T's equipment for public networks in Europe, based in the Netherlands and Poland.

Enrico Bagnasco Head of Research and Trends Telecom Italia

Mr. Bagnasco joined Telecom Italia's research center in 1988. He has led OSS standardization activities in ETSI, ITU, and TeleManagement Forum. Mr. Bagnasco chaired the ETNO TMN working group and has been active in IEEE, acting as general chair of the NOMS2002 symposium; currently he is a member of the IEC Board. Within Telecom Italia, he has held different management responsibilities in the areas of network management and service platforms. In his current position, he is driving the technology plan, the standard coordination, and the long-term research projects. He holds a computer science degree from the University of Torino in Italy.

Daryl Dunbar Director, 21CN Portfolio Development BT Group

Mr. Dunbar directs the portfolio strategy across BT's lines of business. He is responsible for ensuring BT has the right portfolio to meet customers' needs and group financial targets, at the same time driving convergent services and solutions for the future. Mr. Dunbar also champions the collation of innovations from across the business and outside BT and, by utilizing customer insight, the delivery of them to the market as customer propositions. He provides critical strategic analysis of commercial market and technology trends in order to assure BT's portfolio is fit for purpose now and in the future.

Corrado Rocca Senior Vice President, Broadband Access Products Pirelli Broadband Solutions S.p.A.

Dr. Rocca is responsible for product marketing and management and all development projects for access gateways, multimedia devices, and element management systems. He also represents Pirelli in the broadband access community, working with organizations such as Home Gateway Initiative, the DSL Forum, and Plug Fest competitions, as well as chairing and speaking at industry events such as the Broadband World Forum Europe and VON conferences. A 12-year veteran of the Pirelli Group, Dr. Rocca has held several senior-level R&D positions in Pirelli Submarine Telecom Systems.

Rob van den Dam European Telecommunications Leader IBM Institute for Business Value

Mr. van den Dam is responsible for thought leadership development in telecommunications. He joined IBM in 1998 and has held various roles, including management consultant and strategy executive for mobile Internet. Mr. van den Dam has more than 15 years of expertise in multimedia, content, emerging distribution channels, mobile technology, and IPTV. He has written or co-written numerous white papers on telecommunications and media, including "A Future in Content(ion)," "Primetime for Mobile Television," "IPTV advertising, a Goldmine for Telcos?" and "Mobile Advertising — Ads on the Move."

Thomas Werner Head of Applications, Service Core and Applications Business Unit Nokia Siemens Networks

Dr. Werner is responsible for all the application platforms, comprising mobile TV, IPTV, browsing, and messaging, as well as IMS-based rich communication services. His most recent positions were head of mobile solutions and head of business development at the mobile networks division of Siemens Communications. Before joining Siemens, Dr. Werner worked for Philips Communication Systems in IT, R&D, and corporate development functions in Germany and Belgium. In all, he has almost 20 years of experience in the telecommunications industry, both in the fixed and mobile network sectors.