As numbers of laptops will soon oversell numbers of stationary PCs, and mobile and wireless network technologies mature rapidly, we soon expect a massive deployment of services offering mobile broadband to the mass market. This session will focus on how to succeed in deployment of mobile broadband services and applications, including how to create end-user satisfaction, how to make broadband mobility easy to use and understand, and how to create cost-efficient service delivery and customer care.

The following perspectives will be presented:

• The service provider perspective focusing on critical success factors when launching new mobile broadband services and applications to the mass market, and how experience and learning curves from more mature broadband technologies can be reused when offering mobile broadband to the mass market.
• The vendor perspective focusing on how the industry can facilitate services and applications that really work together all the way to create end-user satisfaction.
• The end-user perspective focusing on the mass-market and "easy-to-use" criteria.

Rob Butler Founder and Chief Architect, Global Partnerships Emotum

Dr. Butler spent the past 22 years involved in user-centric software creation. His responsibilities include designing and developing broadband software solutions for customer self-installation, connection management, and non-technical, user-centric tutorials to assist new broadband users in getting the most out of their broadband connection. Dr. Butler's experience includes co-development of connectivity software with Microsoft, and he is also chief architect of Emotum's broadband software research and development.

Darrell Davies Marketing Manager, UMTS and HSDPA, Networks and Enterprise Motorola

Mr. Davies brings more than 20 years of electronics industry experience to his position. In his current role, he is responsible for the division's project management, specifically Motorola's HSDPA operator trials at its Swindon UK facility. Prior to joining Motorola in 1998, Mr. Davies worked for Philips and GEC.

Bjorn Ronning Manager, Professional Services NetNordic

Mr. Ronning has been working in the telecommunications industry for more than 20 years. He has a broad background in developing and provisioning products and services for vertically and horizontally integrated operators. Mr. Ronning is currently working with analyzing the impacts of service and access convergence for utilities companies building horizontally divided fiber-optic and wireless access networks ("open access networks"). He is also manager of professional services at NetNordic AS, a company that builds broadband and communication solutions for the enterprise and utilities market in the Nordic region.

Svein Erik Roksvåg Marketing Manager, Consumer Department Telenor

Mr. Roksvåg has worked with broadband technology and services in Telenor since 2001. He has also been active in the product strategy development in Telenor Nordic.

Rudolf Schmidt Service Product Manager, Consulting and System Integration Nokia Siemens Networks

Mr. Schmidt has more than 15 years of experience in the telecommunications industry. He is currently responsible for service delivery frameworks (SDFs) within the consulting and system integration practice of Nokia Siemens Networks. Before assuming this position Mr. Schmidt was leading the architecture definition and technology strategy for SDF of Siemens Communications. Prior to the SDF activities, he held positions in development, product and strategy planning, and systems engineering for network and service management solutions for different communication technologies within Siemens Communications.

Robert Synnestvedt Marketing Manager, Broadband and Intelligent Services, Internet Technology Division Cisco Systems

Since joining Cisco in 1998, Mr. Synnestvedt has held roles in architecting, managing, and marketing the evolution of converged service and policy control across various parts of the network, from NMS and BSS systems to embedded router technology. Most recently he was responsible for bringing to market Cisco's Intelligent Services Gateway and is currently responsible for Cisco's secure broadband and personalized security services offers. Prior to Cisco Mr. Synnestvedt held roles developing user-centric tools for multimedia communication and management systems at Nortel and Siemens ROLM.