The TV industry, like the movies, cable, and broadband, has forged a perfect relationship with the games industry. Likewise, the music industry, in a different way, has found its own success engine in games. Games are proving themselves to be among the best partnerships that the entertainment industries have ever forged. The marriage between games and TV starts with the fact that the target demographic is a perfect fit, which translates into great programming for gamers, as well as advertising and branding opportunities, and ends up with games being produced about TV content — from sports games, which have forged their own cultural universe, to entertainment shows, which regularly translate into hit games. The music and the games industry is now emerging as its own industry sector. The concept of the music industry as game driver and games industry as music industry driver is now in play.

Yoav Tzruya Executive Vice President and Chief Marketing Officer Exent Technologies

As chief marketing officer, Mr. Tzruya is in charge of Exent's strategy, marketing, product management and marketing, strategic business development, and corporate development. With more than 15 years of experience in software development and marketing, Mr. Tzruya is a recognized industry expert in the fields of broadband value-added services and business support systems. He was previously chief operating officer of Exent, in charge of managing the company's global operations, including marketing, R&D, technical operations, and new business development.

Maryam Bazargan NewsStreet Media

Ezer Goshen CEO and Co-Founder BandWD

Mr. Goshen has more than 20 years of experience in the telecommunications and technology markets. Prior to BandWD, a dynamic resource control solutions company, he was one of the founders of Wydeband, a service creation and mediation solutions company (a Radware & Comverse company), and served as CTO and VP of R&D. Before that Mr. Goshen worked for 10 years as director of R&D and chief architect at ECI Telecom. He also holds an M.B.A. and an M.Sc.

Gunnar Lott Associate Publisher, Editor-in-Chief GameStar

Mr. Lott plays games and writes about them — for nearly 10 years now he's covered all aspects of gaming and the games industry as a journalist. Prior to his current role at GameStar, Europe's leading PC-gaming magazine, he founded the console gaming publication GamePro. As side projects, Mr. Lott started the game developer magazine /GameStar/dev in 2005 and the game developer conference Making Games in 2006. When he's not editing, he participates in juries ("Best of GC," "German Developer Award") and speaks at conferences.

Arne Peters Chief Operating Officer cdv Software Entertainment AG

Mr. Peters focuses on the expansion into new business areas such as on-line gaming and digital distribution, brand licensing, and games development financing. Prior to joining cdv, he managed the consumer software and solutions segment for Intel Corporation in EMEA. Mr. Peters was responsible for planning Intel's strategic alignment and activities with the consumer software industry, including gaming, digital home, and digital media. In his professional career, he also held several positions in the interactive entertainment and gaming industry, including companies such as Atari and Nintendo.