In this session we will predict what's next for mobile music, describing the technical innovations that enable new services. We will explore how music labels must adopt radical new business models to play in the changing landscape. Some of the inventive programs being rolled out in Europe and North America include "all you can eat" subscription-based music rental services and ad-funded and community services now deployed by the likes of French operator SFR, TELUS in Canada, and Vodafone Spain, respectively. We will address the issue of how operators can develop a strategy that drives mobile music adoption.

Guillaume Decugis Vice President Musiwave

Mr. Decugis joined Openwave Systems in January 2006 following the company's acquisition of Musiwave, a leading provider of mobile music entertainment services to operators and media companies worldwide. His experience and expertise is key in fusing technologies from both Openwave systems and Musiwave to deliver enhanced mobile entertainment applications. In addition, Mr. Decugis also manages Musiwave's day-to-day operations and business development efforts.

Ian Henderson Senior Director, European Digital Business Development SONY BMG Music Entertainment

Mr. Henderson works at Sony BMG to drive the development of digital business revenues in the European region. His focus is on content licensing and distribution deals with new and existing partners. Mr. Henderson is also involved in pan-European direct-to-consumer service development. Prior to Sony BMG, he worked at IPWireless, where he served as director of business development. At IPWireless, Mr. Henderson managed the strategic relationship with Vodafone and focused on the development of next-generation mobile network technologies such as mobile television, which are becoming increasingly important to the music industry.

Luke Magnuson International Music Category Manager T-Mobile International

Mr. Magnuson has been with T-Mobile International since 2005. In his current role, he is jointly responsible for setting the overall music strategy for the group. Additionally, Mr. Magnuson heads up an international music program encompassing areas of proposition, terminal marketing, communications/branding, sponsorship/PR, sales campaign management, and partner management.

Dominic Pride Head of Market Development, Music, Content Division Orange/France Telecom Group

Mr. Pride heads the mobile music content distribution strategy. In 2006 and 2007 he worked to grow the mobile music business across Orange's European subsidiaries, defining how music is presented to customers, managing relations with handset makers, and driving service adoption and usage. Before joining Orange, Mr. Pride was head of mobile for specialist digital music marketing agency Frukt, where he consulted for Sony Music International, BMG UK, Orange, and MTV Networks International.