Service providers (SPs) face growing challenges from many sources, including nonfacilities-based or web service content providers. Voice, video, and data services offered by Web SPs frequently represent service substitution and pricing threats to SPs. Additionally, Web services have significantly increased the average user's bandwidth utilization, yet simultaneously "all-you-can-eat" access service offerings from SPs face pricing pressure. However, many SPs have recognized that these services are an opportunity. Web applications are driving greater penetration of high-speed consumer broadband. Likewise, Web-based voice and video services are time-sensitive, creating opportunities for guaranteed service delivery. This session elaborates on different approaches SPs are taking to collaborate with Web services players to monetize these applications, as well as to enhance their own service portfolio. The session discusses how providers' networks are fundamental enablers of collaboration and examines how SPs can make incremental service infrastructure improvements to build an extensible foundation for this relationship.

Paolo Campoli Director, Solutions Development Cisco Systems Europe

Mr. Campoli has broad responsibilities covering solutions planning, packaging, and go-to-market for the service provider sales organization in Europe. The role is tightly coordinated with regulatory affairs and it includes high-visibility advisory engagements with central and national regulation authorities. His unit is recognized within Cisco as a center of excellence on IPTV, carrier Ethernet, IMS, and managed services. Mr. Campoli has been in his current role since 2004. Previously, he was a senior manager of the central marketing organization of Cisco Systems Europe.

Gianni Canal Head Service Layer and Messaging Innovation, TILA Telecom Italia

Mr. Canal has been head of an innovation department focusing on mid-long-term service-oriented architecture for NGN since 2003. Currently he is responsible for the SOA adoption in the TI network infrastructure and for the service exposure engineering project. Previously, from 2000-2004 Mr. Canal was representative for Telecom Italia in the SIPForum and pioneered SIP technology by coordinating the development project for the Telecom Italia pre-IMS infrastructure for broadband voice services. He joined TILAB (formerly CSELT) in 1992.

Marco Casucci Vice President, Services and Service Enablers, Multimedia Products and Solutions Product Unit Italtel

Mr. Casucci joined Italtel in 2006. Starting his career in 1985 as a software engineer at Olivetti, he became Intecs SpA's chief executive officer in 2001. Since 2002 Mr. Casucci has been president of Azimuth Consortium. Since 2006 he has been a member of the Board of Directors of One-ANS. Mr. Casucci obtained his degree in computer sciences from the University of Pisa in 1986.

Peter Schober Vice President, Corporate Business Development and Strategy Arvato Mobile

Mr. Schober joined Arvato Mobile in 2005 and has been in his current position since 2007. He is responsible for the expansion of the Arvato Mobile business in the interactive digital entertainment area. Prior to this, Mr. Schober was the vice president of product management, where he was responsible for the conceptual design, implementation, and the successful market entry of the white-label P2P-based digital distribution platform gnab.

Thomas Staneker Executive Vice President, Web-on-TV T-Com Innovations, Deutsche Telekom

In autumn 2005, Mr. Staneker joined newly created T-Com Innovations, a company that has been designed to rapid-prototype and beta-launch new products and services in the broadband IP, IPTV, and Web 2.0 space. He is responsible for an ambitious and innovative Web-on-TV project, which is supposed to merge the best of the Web with the best of TV, based on open interfaces and hybrid access technology. Mr. Staneker's role encompasses a small version of the entire service portfolio of a service provider.

Ben Strickland Director of Product Management, NSSTG Cisco Systems

Mr. Strickland has more than 12 years of experience in the networking and communication industry, joining Cisco in 1999. Currently working in the central development organization of Cisco, he is responsible for the product management of all broadband, subscriber management, and policy management features in Cisco IOS software. Cisco IOS software is the network system software that powers the majority of Cisco's hardware platforms.