Take advantage of revenue opportunities coming up as a consequence of the new TV experience!

Interactivity and personalization offered by IPTV and the anywhere, anytime promise of mobile TV sounds like a second heaven to advertisers, broadcasters, operators, and consumers. The promise is of increasing relevancy for consumers while opening the field for targeted and user-tailored advertising where a consumer can be tracked from their first click to a product's purchase.

In this session we share experiences from the world's first mobile TV interactive advertising trial. We examine how the combination of interactivity and personalization open up possibilities for revenues and two-way communications with consumers.

Key topics include the following:

• Important factors enabling a valuable proposition to advertisers
• How to achieve a successful launch of mobile TV interactive advertising
• How to use technology to increase user relationship

Kurt Sillen Vice President Ericsson Mobility World

Mr. Sillen heads Ericsson Mobility World, a global organization driving business innovation and assisting operators, developers and content providers in defining and launching solutions for traffic and revenue growth. Prior to his current assignment he was vice president, marketing of GSM and TDMA systems globally. Before that Mr. Sillen initiated and was responsible for the successful introduction of e-business activities at Ericsson.

Jeff Gorder Technology Director, Advanced Media TANDBERG Television

Mr. Gorder is responsible for working with international content providers and network operators to provide next-generation technologies that enable the delivery of digital video across any platform to any device. He was previously senior vice president of engineering at GoldPocket Interactive. Mr. Gorder has also held software and Web development and management positions in a variety of organizations, including the U.S. Army, the University of Nebraska, and CiviGenics.

Burkhard Leimbrock Director, Media Solutions Vodafone

Mr. Leimbrock is responsible for sales marketing and cooperation of Vodafone's products. Also for Vodafone Interactive Advertisement is getting more and more important. Advertisement formats such as mobile TV spots, mobile radio spots, newsletters, and couponing are already today part of Vodafone's portfolio, and this portfolio will be extended in the coming years. Mr. Leimbrock is heading that department. He has been active in the media and Internet arena for more than 10 years.

Bjarne Andre Myklebust Director of New Media NRK

Mr. Myklebust was active in building up the commercial radio station Radio Nero from 1990-1998 and worked as a chief editor from 1997-1998. In the Norwegian Broadcasting Corporation he was among the founders of a new nationwide 24-hour news channel (NRK Non-Stop News) on radio and digital audio broadcasting (DAB). Mr. Myklebust was chief editor of the channel in 1999. He has been working as a chief technical officer of NRK's development department and participating in the making of NRK's new media platform strategy.

Dieter Reichert Chief Executive Officer Proximity Consulting Germany Chief Operating Officer Proximity Germany

Miguel Silva Director, Sales and Marketing, Rubberduck Media Lab Schibsted

Mr. Silva is responsible for the commercial rollout of Rubberduck's mobile TV hosted and managed services, building on successful partnerships with well-established TV brands such as Fox Mobile, the BBC, MTV, NRK, Aftenposten, and TV2 . Rubberduck's parent company Aspiro is part of the Schibsted Group. Before joining Rubberduck, Mr. Silva was instrumental in a variety of mobile media deployments for companies such as Opera Software, Ericsson, and Nimanic, in markets as diverse as Mexico, Norway, and the Caribbean.