The battle for last-mile business customers will not be won by focusing on the transport layer of the network. Instead, it will be dominated by carriers that successfully deliver the requisite service-level agreements to support layered business services. To fully realize the potential of this market, carriers need to carefully examine the service opportunities enabled by any new technology and how quality of service and class of service can be applied to create symmetrical business-grade services. There are several key metrics that need to be considered, including what level of guarantees can be wrapped around a premium service such as VoIP, versus a best-effort service such as Internet access. This presentation will examine how carriers can leverage layered services to generate additional revenue from each customer connection and look at the business case for scaling this service architecture throughout the access network.

Kevin Sheehan President and Chief Executive Officer Hatteras Networks

Mr. Sheehan has primary responsibility for overall management and strategy for the company. He previously served as vice president of marketing and business development, where he oversaw the successful development of Hatteras Networks' initial product portfolio from concept to network deployment. Mr. Sheehan is frequently invited to speak at industry and business conferences on a wide range of issues affecting last-mile service deployment and product development.

Ralph Ballart Vice President, Technology Strategy Alcatel North America

Mr. Ballart's organization is part of Alcatel's CTO organization and assists Alcatel's North American carrier customers by making recommendations on the evolution of their broadband networks. It also participates in the development of Alcatel's longer-term product strategies, contributes to Alcatel's standards positions, and ensures that its intellectual property development is aligned with Alcatel's forward-looking product portfolio. Mr. Ballart recently retired from AT&T Laboratories, where he was vice president of broadband and managed the broadband approval for use lab.

Dror Bar-On Carrier Ethernet Market Manager Siemens US

Mr. Bar-On is responsible for marketing development of the carrier Ethernet solutions in North America. Before assuming his current role, he was vice president of carrier Ethernet at Siemens COM FN A SB, where he was responsible for carrier Ethernet solutions, including product management and marketing. Mr. Bar-On has also been vice president of marketing and a director of product management in this Siemens product house, managing several successful ATM products from their inception to full-scale production.

Leonard Hendricks Director, Business and Data Networks, Technology Strategy TELUS

Mr. Hendricks has worked for TELUS for nine years and has spent most of that time in the Internet and managed services area of TELUS. He is responsible for the selection of new technologies and service development for TELUS nationally for the NGN MPLS network, Internet backbone and peering, managed L2 and L3 services, network transport (DS0 to OC192), legacy data services, custom business solutions, and business voice applications. Before assuming his current role, Mr. Hendricks worked in product management at TELUS and was a consultant with Accenture.

Lindsay Newell Vice President, Marketing, IP Division Alcatel

Mr. Newell is responsible for global marketing activities related to Alcatel's IP portfolio, multiservice WAN portfolio, and network and service management solutions. He joined the company through the 2003 acquisition of TiMetra Networks. Prior to TiMetra, where he led the company's marketing activities, Mr. Newell was director of product marketing for Ethernet switches at Nortel Networks. He previously held product marketing and sales engineering management roles with Nortel and Bay Networks in Europe, having started his career in technical support and network consulting in the United Kingdom.