The current communications environment presents tremendous opportunities for service providers, as well as dire threats to their traditional business models. Carriers who survive in this world must be able to accommodate a full and integrated range of voice, video, and data services to the residential market. They must provide a seamless end-user experience that is simple, intuitive, and engaging across various media types, content sources, and consumer devices.

This session will examine end-to-end architecture options for delivering quadruple-play broadband services to the residential market (voice, video, data, and wireless), including ADSL2+, VDSL, FTTx, and wireless broadband alternatives. Enabling technologies for dynamic services provisioning, policy management, and multi-platform network control will be examined, with a focus on the role of the home gateway in enabling a winning bundle of broadband services. Challenges and strategies for integrating voice, data, and video services onto a single high-bandwidth platform will be discussed, including the need to guarantee QoS and the optimum end-user experience. The emphasis will be on deployment experiences and lessons learned to date by service providers worldwide.

Danny Berko Director, Solutions Marketing, Broadband Access ECI Telecom

Mr. Berko is responsible for ECI's broadband solutions architectures and transport services, including networking, services-enabling solutions, and build-up of a service-rich ecosystem to support IPTV, NG voice, and mobile and home environments. He has more than 10 years of extensive and varied experience in the telecommunications and networking industries. In prior positions, Mr. Berko served as sales and marketing engineer, product line manager, and director of marketing.

Craig Easley Associate Vice President, Marketing Actelis Networks

Mr. Easley has 17 years of experience in the information technology and telecommunications industries. He is responsible for developing the marketing strategy and positioning Actelis' products in the carrier Ethernet access market. Mr. Easley also holds leadership positions in industry standards organizations and forums, including the IEEE and Metro Ethernet Forum. Prior to joining Actelis Networks, he held a number of executive positions with some innovative telecommunications companies, including Nortel and Extreme Networks.

Steve Hersey Senior Director, Marketing and Product Management Motorola Wireline Networks

Mr. Hersey has 19 years of experience marketing, managing, and developing telecommunications solutions for global service providers. He joined Motorola in 2004 through the acquisition of Quantum Bridge, a leading supplier of passive optical networking solutions. In his current role, Mr. Hersey is responsible for marketing and product management for the fiber-to-the-premises product line in Motorola's Wireline Networks division. Prior to joining Quantum Bridge, Mr. Hersey spent 13 years at Bell Laboratories and Lucent Technologies.

Brian O'Shaughnessy Vice President, Technology Development - Access & IPTV Bell Canada

Mr. O'Shaughnessy has been with Bell Canada since 1985. In his current role, he is responsible for access network technology development (e.g., high-speed xDSL and optical fiber-to-the-home [FTTH]), as well as the introduction of emerging digital video and home networking technologies such as IPTV, broadcast TV, VOD, and interactive TV. Additionally, Mr. O'Shaughnessy is responsible for managing Bell University Laboratories.