The demand for carrier-class Ethernet services and Ethernet-based inter-office transport is exploding. To successfully take advantage of this huge revenue opportunity, network operators must define creative, differentiated services that meet real end-user needs. This session will present proven strategies for developing and executing winning carrier Ethernet service portfolios that resonate with target customers while meeting network operators' own business and technical requirements.

The discussion will highlight the following:

• Market drivers for Ethernet services
• Descriptions of emerging high-bandwidth, high-service-level agreement services
• Go-to-market strategy options for service providers
• Portfolio management to address target vertical markets
• The technology decision process

Umesh Kukreja Director of Marketing Atrica

Mr. Kukreja has fifteen years of experience in the marketing and management of telecommunications and data communications products and services. He has particular expertise in assisting global service providers with the development of differentiated Ethernet service offerings for their target vertical markets. Before joining Atrica, Mr. Kukreja was director of product marketing for Metera Networks, where he led the product marketing team in the development of an integrated IP/multiprotocol label switching (MPLS) optical services platform for metro networks. Before joining Metera, Mr. Kukreja was senior manager of product marketing for DSC/Alcatel's Access division, which was the fastest-growing business unit in the organization. He has also held senior product marketing and management positions with Gandalf, Newbridge, and TMI Communications.

Ralf-Peter Braun Project Manager, Metro/Regional Networks T-Systems International GmbH

Michel Colas Director, Urbanism and Cost Control, Technology and Project Office, Enterprises Communication Services Division France Telecom Group

After working for several years in international telecommunications systems domain (operational, technical, financial, and contractual), Mr. Colas joined the Enterprise Division as chief technical officer of the Data Business Unit (level-2 products). As CTO, he was responsible for the definition of the technical solutions to provide the services, which include leased lines, ATM, DSL services, and, more recently, gigabit Ethernet. In his current position, he has a more transverse role regarding the solutions used to provide Enterprises Communication services, including voice.

Michael Howard Principal Analyst and Co-Founder Infonetics Research

Mr. Howard is recognized worldwide as one of the industry's leading experts in emerging markets, service provider network market trends, and user buying patterns. He founded Infonetics Research in 1990, and today he focuses on optical technologies from the service provider edge to the core, metro Ethernet, and access networks. He regularly speaks at industry events around the world and is frequently quoted in trade and business publications, including Business Week, Forbes, InformationWeek, Investor's Business Daily, Network World, New York Times, San Francisco Chronicle, and The Wall Street Journal.