Initial deployments of triple-play service offerings and bundles will soon be commonplace. Although price-attractive triple-play bundles will initially be important, long-term success will require a broader approach. Success will require providers to integrate service, network, and CPE components into holistic solution offerings, a differentiator for delivering broadband solutions beyond basic IP telephony, IPTV, and high-speed Internet access. This session will look into a number of commercial and technical challenges and solutions that service providers need to deal with when expanding their portfolio of managed and personalized services to the home. The focus will be on the following:

• Integrated home networking solutions between IP devices in the home, media servers, residential gateways, and IP set-top boxes
• Defining common function criteria and capabilities for subscriber and service management
• Interworking with the application- and service-control layers defined in IMS
• Migration of existing and separate service and system architectures toward a common converged solution (utilizing the benefits of fixed-mobile convergence in the home)

Peter Galyas Chief Technology Officer, Home Gateway Solutions Tilgin

Mr. Galyas has a broad and comprehensive background in the telecommunication and IP communications industries. He has more than fifteen years of experience in the industry, where he has worked with business and product management, product development, research, and standardization. Previously, Mr. Galyas worked at Ericsson, where he did groundbreaking work developing the market's first Global System for Mobile Communications base station and creating a new IP-based system architecture for mobile access networks. He was also actively involved in standardization within ETSI/3GPP and is today an active member of the Home Gateway Initiative.

Leif Björklund Vice President, Business Development and Strategic Alliances Tilgin

Mr. Björklund has spent most of his career in senior business development positions with leading vendors of IP communication solutions. Mr. Björklund has held various management positions at Ericsson, where he actively contributed to the early development of the company's multimedia softswitch solution, and at Hotsip AB, where he managed strategic OEM and channel accounts, as well as new markets and business models.

Bruce Horowitz Manager Research and Development TeliaSonera

Mr. Horowitz is the manger for an R&D group at TeliaSonera working with architectures for convergence-based services. Convergence can best be defined as services that employ common functions across all networks and IT systems to enhance and simplify the communication experience for users. He was earlier a part of Telia Research, where he was responsible for their Connected Home initiative. Mr. Horowitz is also active in a number of standardization activities, including the Home Gateway Initiative.

Rolf Johansson Director, Broadband Access Ericsson

Mr Johansson has more than 25 years of experience from the datacom industry. He joined Ericsson in 1979 and has held a number of influential positions with the company over the years, including marketing director for Ericsson Data Networking and IP Services and director for Ericsson's Broadband Access product line. Mr. Johansson holds a M.Sc. in electronics from the Chalmers University of Technology in Gothenburg and was one of the founders of the Open Services Gateway Initiative.