Service providers are under increasing pressure to reduce overall operational costs while expanding their service portfolios. In addition, the traditional notion of a static service is giving way to dynamically provisioned and temporary services. Service providers must respond by improving their operations and business support systems, introducing more and more systems automation, and reducing the overall customer service engagement by using Web-based customer self-management systems. In addition, service providers must facilitate the creation and provisioning of new broadband services and packages by ensuring that their networks accommodate these new services in a flexible and integrated manner.

Dynamic policy management at the network level provides one valuable component to this overall drive for cost reduction and services provisioning. Services are evolving into on-demand, just-in-time networking requirements that are activated and deactivated on an as-needed basis. This process must be as automated as possible in order to scale. Network hardware vendors must become more aware of these dynamic requirements and provide device features and management software to meet these requirements.

Panelists in this session will discuss the challenges surrounding dynamic subscriber management and broadband service creation, examining the experiences of service providers to date and offering strategies for further development.

Steve Vogelsang Vice President of Marketing and Product Management ECI

Mr. Vogelsang has more than ten years of experience in networking and telecommunications. As a co-founder of Laurel Networks (acquired in May 2005 by ECI), he identified the emerging market for multiservice routers years ahead of competitors and was instrumental in developing Laurel's business plan to address this market. Previously, as senior director of strategic marketing at FORE Systems, he developed and executed a marketing strategy to expand FORE's presence in the service provider market. With a strong technology and business background, he is able to translate technology innovation into business value.

Géraldine Calvignac Broadband Services and Network Manager Research and Development France Telecom Group

Ms. Calvignac has been working on high-speed networks for 13 years in France Telecom Group's R&D division. She has more than six years of experience on the MPLS technology (LDP-based MPLS, MPLS traffic engineering, and VPNs, including the interaction between the control planes of IP and transport networks). She is involved in the design and the engineering of the IP/MPLS networks of France Telecom Group. She also has experience in the DSL Forum.

Fernando Garcia Calvo Broadband Services and Platforms Manager Telefonica

Mr. Garcia Clavo has been working in different areas always dealing with innovation and looking for new opportunities for Telefonica in the value added services: IPTV projects, mundoADSL, Speedy Access Services, ADSL and PC terminals, Music, Video, Games, e-learning, and e-health. He has also been working in European Innovation Project in 6th Framework Programme (since 2001). Prior to working in Broadband Services & Platforms division, Mr. Garcia Clavo worked in research and development.

Mark Milinkovich Director Product and Technology Marketing Cisco Systems, Inc.

Bringing together two decades of achievements in advanced telecom and Internet networking innovation, Mr. Milinkovich brings a unique perspective to his current role. Mr. Milinkovich started with Cisco Systems in 1993 and now holds responsibility for global service provider routing and switching foundation platforms and technologies. He has a proven track record of delivering a full range of innovative technologies, platforms, service architectures, and programs such as Cisco IP NGN, photonic burst switching, tag switching-MPLS and IPv6.

Stefano Nocentini Vice President of Innovation and Engineering Services Telecom Italia S.p.A.

Mr. Nocentini is responsible for the complete range of platforms and fixed-mobile services, from traditional voice services to value-added data and the migration services aimed at residential and business customer segments. In this role, he is responsible also for Telecom Italia Lab (the R&D group of Telecom Italia). He began his career with Telecom Italia and was leading several key and innovative projects such as the introduction of ISDN, development on intelligence network platform and services, and evolution of data network toward the next-generation network-Class 4 replacement, fixed-mobile convergence.