Voice went mobile, and now broadband is going mobile. Access to high-speed Internet services is available everywhere and while on the move. This is mobile broadband.

High-speed downlink packet access (HSDPA), the first step in the evolution of third-generation (3G) wideband code division multiple access (WCDMA), is the most cost-effective wireless alternative to an asymmetric digital subscriber line (ADSL). Mobile operators can now successfully address the broadband business opportunities and competitively offer ADSL-like services with the additional benefit of widespread access and full mobility.

Broadband represents a significant business opportunity for 3G operators, who have the unique capability to deliver mobile, fixed, voice, and broadband services with the same network investments and spectrum. The session will discuss the experience from launch of HSDPA enabled commercial broadband services in 3G/WCDMA networks.

Mikael Bäck Vice president, WCDMA Radio Networks, Business Unit Access Ericsson

Mr. Bäck has been with Ericsson for twelve years and held the position of director for wideband code division multiple access (WCDMA) product management for the past six years. He is responsible for product management within WCDMA radio networks. Before moving into wideband systems, he spent much of his time with Ericsson working in the Japanese Standards business unit. In 1994, he moved to Japan to take up the position of account manager, and by 1997, he became the manager of marketing. From there, he moved to manager of product management, first for personal digital cellular systems and, from 1999 on, for WCDMA.

Svend Lauszus Director, HSPA Marketing, Radio Networks Marketing and Sales Nokia

Mr. Lauszus joined Nokia in 1995 as a product manager for Scandinavia. Previous responsibilities in Finland include heading product management for the Intelligent Networks product line and directing the multivendor capability of Nokia Networks with third-party terminals. He has worked for computer companies Honeywell/Bull (in Denmark, the United States, and France) as a developer and was responsible for distributed systems and communications. He graduated with a Master of Science in Mathematics and Physics from Copenhagen University in 1983.

Douglas Ros Vice President, Business Development and Marketing Option Wireless Technologies

Mr. Ros has been with Option for six years. He has been instrumental in the success of the company as vice president for business development and marketing. Educated in the United Kingdom with a higher diploma in electrical & mechanical engineering sponsored by the Racal Decca Group, he joined Option in February 2000 from World Telecom Labs, where he was director of sales and marketing. Previously, he was managing director at Micro-Integration Europe and general manager of Thorn EMI, where he served for more than 14 years in a variety of technical, sales, business development, and management positions.

Henri Roulet Head of Broadband Mobile Networks and Products Orange France Group

Mr. Roulet joined Orange France in 2004 as head of broadband mobile networks and products. Previously, he was with Verizon as head of DSL products for Europe during five years in London, England. He started his career in France working on new products roll out in France Telecom. Mr. Roulet is a graduate of a Grande Ecole and holds a diploma from ESME Sudria and an MBA from the Institut d'Administration des Entreprises.