The challenges imposed by point-to-point (P2P) traffic have highlighted the need for service providers to invest in solutions to identify and optimize network traffic. With the increased visibility afforded by these solutions, service providers are now in a position to have unique visibility of existing service offerings and customers' service requirements. Beyond P2P control, the challenge is for service providers to use these facilities to develop differentiated services that will have a big effect on their customers and bottom line.

This session will examine how service control facilities can be used to develop new services and revenue sources for service providers. Case studies will be presented to elaborate on successful approaches to exploiting these improvements, and to elaborate on innovative new service offerings service providers can develop as a result.

Milind Gadekar Director of Marketing, Services Routing Business Unit Cisco Systems

Upon Cisco's purchase of P-Cube in October 2004, Mr. Gadekar became director of marketing for service control products in the Broadband Edge Midrange Routing business unit. In December 2005, he assumed his current position, where he is responsible for a broad range of products designed to facilitate services creation and delivery in service provider environments. While at P-Cube Inc., a leading provider of service control products, he held the role of vice president of marketing.

Octavio Alfageme Engineer, Network and Services Engineering Euskaltel

Mr. Alfageme is a telecommunication engineer and M.B.A. executive (Instituto de Empresa, Madrid, 2003). His career has focused on data networks and, specially, on cable access, first as consultant for Arthur Andersen and afterward for cable operators. He joined Euskaltel in 2000, where he has taken part in the design, testing, and selection of backbone and cable access architectures.

John Evans Distinguished Engineer Cisco Systems

Mr. Evans focuses on IP/MPLS technologies, traffic engineering and management, and QoS. His current areas of focus include advanced QoS for broadband and associated work in the DSL Forum as well as admission control and corresponding work in the MSF. Prior to joining Cisco, Mr. Evans worked on the design and development of large-scale networks for service providers, the financial community, and the military.

Michele Lucantonio Head of Service Development Wind Telecomunicazioni

Mr. Lucantonio joined Wind Telecomunicazioni in 1997 and contributed to the start-up and consolidation in the Italian market as convergent operator on fixed, mobile and internet services. His team ensures technical solution design and development above all the product portfolio, ranging from IN-based applications to IP-based ones. He graduated with a degree in telecommunications engineering.

Kurt Smit Managing Director Arvato Mobile

Mr. Smit is Managing Director Digital Download at Arvado Mobile. Prior, he was responsible for empolis' Professional Services. After he was awarded his Ph.D. in Theoretical Chemistry, Kurt Smit took on a position at Bertelsmann "Zentrale Informationsverarbeitung" (today's arvato systems). His first task was the migration of the worldwide Bertelsmann SNA network to a multiprotocol router network.

Emil Svanberg Vice President, Product Management Operax AB

Mr. Svanberg is one of the founders of Operax. He started his career with Telia, where he worked on research in IP technology, focusing on QoS routing. He spent a few years with Telia in a variety of positions and left for a short spell of telecom consulting with Capgemini before returning to Telia as part of a team working on research and prototyping. This research proved very fruitful and led to the founding of Operax. Mr. Svanberg worked from many angles, from designing and writing code to bringing it into a market-ready product and delivering it to customers.