The advent of broadband video services will increase the demand for new content bundles, the real driver for deployment success. Depending on countries and operators, a number of diverse content offerings are already available, but the need for new and unique content bundles will substantially increase in the next few years, with several competing technologies struggling to provide best-in-class services.

The availability and diffusion of broadcast services in several countries is an additional challenge for operators that want to deliver broadband video. In most cases, the coexistence of IP and broadcast is necessary for quality of service and seamless migration to a new generation of interactive video services.

This panel will provide different points of view highlighting the major social, technical, and business requirements of this new challenge.

Roberto Pellegrini Senior Director, Marketing and Product Management Broadband Access Products Pirelli Broadband Solutions S.p.A.

Mr. Pellegrini is responsible for the marketing and product management of the complete CPE portfolio, which comprises residential and business access gateways, STBs, home-networking technologies, dual-mode terminals, a remote management platform, and vertically integrated solutions. He represents Pirelli in a number of industry associations such as the Global Certification Forum, the Home Gateway Initiative, the DSL Forum, and the Italian Federation of Electrotechnical and Electronics Industries (ANIE). In the broadband access business, Mr. Pellegrini has led the introduction of strategic innovations in the area of remote management, dual-mode terminals, and service-oriented access gateways. He recently co-wrote a publication on QoS in broadband applications for small and medium businesses.

Giampaolo Bandini Program Manager, Multimedia Interactive Television Fastweb

Mr. Bandini is responsible for the planning and analysis group of Fastweb Labs department. He is in charge of managing the group of project managers for all the initiatives involving IPTV and multimedia projects for residential, PA, and large-account customers. He is also responsible of the business organization group. In 2003, he held the position of team leader for the development of Rai Click VoD portal.

Avi Cahlon Senior Product Technical Marketing Manager Siemens

Mr. Cahlon has nine years of experience in telecommunication industry and is currently acting as Senior Product Technical Marketing Manager, SIEMENS COM (FN A SB). Previously to his current position, he acted as product manager for few companies dealing with network planing and optimization. Mr. Cahlon has extensive knowledge in telecommunication transport and data networking, covering broad technologies, including Ethernet, MPLS, ATM, and SDH.

Brian Levy Vice President, Chief Technical Officer Hewlett-Packard Communications Media and Entertainment

Mr. Levy is responsible for the technical strategy and direction of worldwide business. He has an extensive background in telecommunications. Prior to joining Hewlett-Packard, Mr. Levy was group technology officer for BT. He began his career with BT in 1970 with an apprenticeship as an engineer in Manchester, England. Mr. Levy's career encompasses nine years with BBC in radio and TV broadcasting and nine years with AT&T in Europe, the Middle East, and Africa (EMEA).

Paolo Pastorino Chief Technology Officer and Chief Business Officer Home Gateway Initiative

Mr. Pastorino relies on his experience ranging from the design of optoelectronic devices to the design of broadband access network architectures and advanced residential/SOHO broadband networking and service solutions. He has managed several national and international projects in the broadband home networking domain, written papers about the broadband home, and spoken at several international conferences.