Broadband World Forum Asia 2005
Register Today! Yokohama, Japan

Presented By
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Official Sponsor
NTT Group
Corporate Sponsor
Siemens
Corporate Delegate Sponsor
Alcatel
Fujitsu
NEC
Corporate Partners
Deutsche Telekom
Fujitsu
NEC
Diamond Sponsors
Alcatel
Packetfront
Platinum Sponsor
Avici
Cisco
Hitachi


Schedule
Special Session
Emerging Applications, Content, and Services for Broadband Success
Tuesday, 31 May | 10:45 - 12:00
Chairperson

Anton Schaaf
Member of the Group Board and Chief Technology Officer
Siemens Communications

Mr. Schaaf began his professional career in 1981 at Hollandse Signaalapparaten, a subsidiary of Philips N.V., in the Netherlands. He joined Siemens Nederland N.V. in 1987 as head of the sales department for public telecommunications infrastructure. In 1997, he was appointed head of regional sales at the Public Communication Networks division of Siemens AG. He was then named head of the Services and Applications division of the newly formed IC Networks Group in 1999. In January 2001, Mr. Schaaf was appointed as member of the Group Board, and in October 2004 he was named chief technology officer.

Speakers

Jean-Pierre Lartigue
Vice President, Marketing and Communications, Access Networks Division
Alcatel

Prior to joining Alcatel, Mr. Lartigue was a manager at Boston Consulting Group. He has been an active member of the technology and communication practice and involved with worldwide telecom and chipset vendors and with U.S./European telecom operators. Mr. Lartigue has dealt with a variety of issues, such as innovation and new-product development, market-entry strategies and planning, and mergers. He has also been deputy director general within the Vision 1250 group, where he was in charge of major events, engineering, market strategies, worldwide promotion, research and development, and project financing.


William Leighton
Chief Executive Officer
Avici Systems

Dr. Bill Leighton has over 25 years of telecommunications senior management experience spanning research, engineering, and business unit management. Bill worked at AT&T in a variety of roles over the last 28 years, most recently as vice president of research at AT&T Labs where he led the team responsible for AT&T's core and directed research program. Prior to that, he was the vice president of technology and services strategy at AT&T Labs and ran AT&T's Security Services business unit.


Jeffrey Soong
Chief Executive Officer
Broadband Network Systems

With 20 years of international management and entrepreneurial experience in technology, media, and investment, Mr. Soong leads BNS in its quest to become the premier broadband video solutions provider. Prior to co-founding the company, Mr. Soong held such positions as chief executive officer of Vodexa Networks, Inc., a streaming video technology company with major Hollywood studio clients; chief execuitive officer of SVP International Corporation, a production and global distribution company of feature films, television programs, music, and multimedia products; and managing partner of CSSV Media Ventures, LLC, a global investment fund specializing in acquisitions of media properties.

Yoav Tzruya
Vice President, Products and Markets Strategy
Exent Technologies Ltd.

Mr. Tzruya has more than 14 years of experience in software development and marketing. As a frequent speaker at industry-leading events, Mr. Tzruya is a recognized expert in the field of broadband value-added services and the digital distribution of software. In the last year, he has spoken at Games Networks, Digital Hollywood, and Milia about digital distribution/games-on-demand services.