The roll-out of broadband infrastructure is initially highly focused on residential users and triple play services. In this session we will discuss how this ubiquitous broadband infrastructure can be leveraged to better address the needs of the Soho (Small Office, Home Office), the SME and the remote or branch offices. How is this market really segmented? What are then the specific needs and applications needed to successfully address this market segment and to offer value propositions that justify a premium over the residential broadband offerings? The session will combine both operators’ view and insights and experience of the industry.

Jo Goubert
General Manager, Business Development and Product Strategy, DSL
Thomson

Mr. Goubert has 20 years of experience in telecommunications and DSL technology. He began working for Alcatel in 1984, where he first filled positions in ASIC design and system engineering of broadband access systems to become head of the design center. Mr. Goubert became general manager of product management for the business products of the DSL modem range. After the transition of the DSL business from Alcatel to Thomson, he remained on the same track, extending his responsibilities to his current role.

Jean-Marc Frangos, Senior Vice President, Technology and Innovation, BT, is responsible for sourcing BT's external innovation in the United States, Asia, and Europe. Mr. Frangos identifies disruptive technologies and innovative service opportunities and establishes the technical and commercial links with BT's Research and Operational divisions. He is also responsible for Innovation Central, as well as BT's Applied Technology Center. Until June 2000, Mr. Frangos managed BT's development concerning the Internet and multimedia, including organic growth and regional partnerships in continental Europe.

Jami Iftikhar, Director, Marketing, Access Network Division, Alcatel

Avi Legman, Senior Vice President, Worldwide Sales and Business Development, Quarry

James Morehead, Senior Director, Digital Services Products, SupportSoft, leads a team responsible for crafting and evangelizing SupportSoft's strategy and product direction for the digital service provider market (including broadband, video, and mobile service providers). Prior to joining SupportSoft, Mr. Morehead spent nearly four years leading Portal Software's solutions marketing team in key markets, including broadband, wireless, wireline, digital media, and on-line content.