Realizing Video-Centric Services in Broadband Networks

Broadband networks capable of delivering triple play are a reality and video services play an important role in increasing ARPU and reducing churn. This session will cover the rationale and the needs for delivery of video-centric interactive content over DSL and fibre to the home (FTTH) networks and the requirement on network infrastructure. It will also include an in-depth case study from Robin Eckermann, Chief Architect of TransACT, the Australian power utility that has deployed a triple play of telephony, high speed internet and subscription TV in Canberra.

Customer acquisition and retention through video-centric services

Building multiservice architectures - what are the key enabling technologies. How to win the battle for bandwidth with new advanced encoding technologies - MPEG-4/Windows Media 9^TM

Business enabling services; the importance of video on demand and local/niche content

Business and technology challenges: Real-world experience of entering the broadband sector as a new player - TransACT case study.

Chairperson:

Graham Cradock, General Manager, TANDBERG Television Asia Pacific, is responsible for all commercial operations for TANDBERG Television in the region, including China, Northeast and Southeast Asia, Japan and Australia. During the past few years at TANDBERG Television, he has been instrumental in developing technology and business opportunities in the areas of Broadband Media, Digital Television Compression Technologies, Data Broadcasting, Mobile Digital Television and the use of wireless networks.

Speakers:

Tim Sheppard, Director of Strategic Development, TANDBERG Television, is responsible for Strategic Partnerships/Alliances, Pricing, Forecasting and Marketing Communications. He joined NDS in 1997 as a product manager and soon took responsibility for all product management. This position continued following TANDBERG Television's acquisition of NDS' digital broadcasting business.

Tim Warren, Chief Technical Officer, Entone Technologies, brings more than 12 years of professional experience in distributed computing systems and video on demand (VOD) architecture design and development. Prior to joining Entone, Tim served as the lead engineer on the world's first commercial deployment of VOD where he was specifically responsible for the VOD server design, deployment, and operations.

Robin Eckermann, Principal, Eckermann & Associates, has built a distinguished track record in Australia's information technology and communications industry. His title of Chief Architect for TransACT highlights his interest in form as well as function - an interest which has led to some radical departures from conventional thinking (such as TransACT's open network philosophy). Robin is now an independent consultant, but continues to serve TransACT in an executive role on a part-time basis.