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| W49F | Wednesday, June 4 · 2:15 pm - 3:45 pm |
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Services Migration at the Network Edge The need to acquire new customers, enhance revenues, and effectively counter ever-increasing competition from MSOs, is driving network service providers to rapidly evolve their services portfolios. This services migration is being fueled by advanced packet processing being incorporated into IP core and edge systems. And whereas IP edge systems once served as service-transparent aggregation or distribution vehicles for delivering basic communications services to end customers, they are now enabling an exciting new set of personalized, high-performance, and content-rich services for residential and business customers-services including gaming, music, and various video services. These new edge-driven functionalities are unleashing a host of new opportunities for both network service and content providers to partner in creating new experiences for end users. This panel will explore the dynamic business and service-delivery issues in leveraging the enhanced network to create new content service and distribution opportunities. The network and content provider perspectives, as well as the vantage points of technology and financial analysts, will be presented.
Chairperson Christine Heckart, Vice President, Marketing, Juniper Networks, is responsible for all areas of corporate marketing, working closely with the executive team on corporate strategy as Juniper Networks continues to expand and diversify both its market focus and its global customer base. Speakers Gregory Crosby, Group Vice President, Marketing, MacLeod USA, is responsible for the company's marketing strategy, product communications, and business development functions. Mr. Crosby led pivotal and trend-setting programs for companies such as Sprint, U S WEST, and TCI. Francis Dzubeck, President and Chief Executive Officer, Communications Network Architects, head this a Washington, DC-based international industry analysis firm that specializes in the strategic analysis, planning, and design of local, campus, and wide-area information infrastructures. Tony Fisch, Member, Board of Directors, Service Creation Community, is also one of the original architects of the SCC. Mr. Fisch is president of Tony Fisch Consulting, a Los Angeles-based global consulting firm. Bruce Eisen, Executive Vice President, CinemaNow, was most recently senior vice president of of Trimark Pictures, where he was in charge of all of Trimark's Internet-related activities, including the spearheading of Trimark's Internet-based theatrical motion picture marketing campaigns. Jeff White, Senior Director, Bellsouth, has planning and architecture responsibility for BellSouth's broadband access networks. This includes ADSL, fiber in the loop, ATM, and Gigabit Ethernet.
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