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W46F	Wednesday, June 4 · 2:15 pm - 3:45 pm

Broadband Profitability: Meeting the Challenges of Cost-Effective Service Fulfillment and Assurance Faced with eroding profit margins on broadband services and restricted capital spending, communications providers are turning to automated service-management solutions as both a business imperative and an operational necessity. This session examines the drivers, challenges, and benefits associated with deploying a newer generation of service provisioning, activation, and assurance solutions, particularly in support of mass-market offerings such as DSL. The session addresses the following: Why legacy OS systems and procedures can't meet today's OPEX challenges How to deploy newer-generation fulfillment solutions in established operational environments How newer OSS and plant technologies enable providers to better utilize existing capital resources Why fulfillment and assurance go hand-in hand when it comes to customer retention and revenue assurance How automation facilitates value-added service differentiation Chairperson Mark Nicholson, Chief Technology Officer and Vice President, Product Management, Syndesis, is responsible for the company's long-term technology strategy, and for driving the definition and direction of the Syndesis™ software suite, which provides an immediate ROI for the world's most important telecommunications companies Speakers Mark Nicholson, Chief Technology Officer and Vice President, Product Management, Syndesis Andrew Kerrison, Head, Broadband Solutions Unit, BTexact Technologies, is currently the broadband design manager, with responsibility for delivering the designs for BT's broadband network. Joseph Ziskin, Vice President, Solutions and Strategy, IBM Global Telecommunications Industry, is responsible for the strategy and development of solutions targeted at service-provider customers and partners