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W41E	Wednesday, June 4 · 11:00 am - 12:30 pm

A Global Look at Crossing the Chasm Ideas for new, exciting services are legion. However, examples of commercially deployed converged new services are still considered "case studies." This session looks at some of the early implementations of converged services in an attempt to discover what common characteristics help to drive a new service across the chasm from trial to widespread adoption. In particular, the session will address profit expectations, fruitful markets, and early-adopter segments. It will also look at barriers, such as cannibalization. Much of the emphasis will be on international applications, as some of the leading-edge deployments are occurring across the globe. Chairperson Laurie Shook, Vice President, Marketing, VocalData, is responsible for market development, marketing communications, and public relations. She has 16 years' experience in marketing and new-product development with a variety of companies. Speakers Mark Bakies, Director, Cisco Systems, has been an instrumental proponent in Cisco's IP telephony solutions. He is a frequent speaker at industry events, including SUPERCOMM. Micaela Giuhat, Assistant Vice President, Product Management, Netrake Corporation, is responsible for developing strategic planning, business-development, and market requirements for Netrake's powerful network processing platform. Gopi Gopinath, Senior Vice President, Equant, is responsible for managing the IP and data product line to meet the needs of large multinational corporations around the world. Travis Ewert, Director, Network Planning, Frontier Communications