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| W31D | Wednesday, June 4 · 9:15 am - 10:45 am |
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Successful ROI Models for Service Deployment Nothing succeeds like success—and service providers in most major markets are successfully deploying new revenue-generating services that bolster the bottom line and build customer loyalty through advanced features and capabilities. Before undertaking a new service rollout, however, a careful, thorough analysis of return on investment (ROI) and other considerations is required. This session will review successful ROI models for several applications and services and provide measurement tools, case studies, and other resources for ROI analyses.
Chairperson David Illing, Senior Vice President, Sylantro Systems, has more than 15 years' experience managing the development, delivery, and sale of network-based enhanced service applications, specializing in voice, fax, and data to telecommunication service providers and Fortune 1000 companies. Speakers David Illing, Senior Vice President, Sylantro Systems Thomas Dalrymple, Director, Voice Switching Offer Management, Enterprise Solutions Group, Verizon, is responsible for IP telephony, managed IP telephony services, PBX and key equipment and services, and Centrex and associated services on a national basis. John Merchant, Business-Development Manager, Service-Provider Marketing, Cisco Systems, works with domestic and international service providers in developing business cases for service-deployment strategies. Jeff Stern, Executive Vice President, GoBeam, has more than 20 years experience in telecommunications marketing, sales, engineering, and business development. He helped found Encanto |
