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Principles, Building Blocks, and Methods of Delivering Broadband Services
This TecForum will examine what it takes to deploy a successful broadband offering, including compelling mass-market content and application services. It will look at the process a carrier goes through, ranging from broadband service development to broadband service deployment. Within service development, the TecForum will explore how carriers can effectively design service offerings based on market input. This includes areas such as what the carrier needs to take into account when developing a new service and how to know whether it will be successful.
9:30 am - 9:40 am
Opening Remarks
Marie Hattar, BCD Forum Chair and Director, Nortel Networks
Tom Sauer, Director, Business Development, SkyStream Networks
9:40 am - 10:15 am
Leveraging Broadband-Enabled IP Networks to Create New Subscriber Experiences
Scott Stevens, Technical Director, Juniper Networks
10:15 am - 11:00 am
Next-Generation Video Head-End Architecture
Today, service providers are forced to find cost-efficient ways to deploy new service offerings such as video-over-IP or TV-over-IP based solutions to both compete against their competitors and increase revenues.
Ramin Farassat, Director, Hardware Products, SkyStream Networks
11:00 am - Noon
The Inner Technology Workings: Getting Services and Content Delivered over the Broadband Connection
Joshua Hong, Co-Founder, K2 Network
Craig Bardenheuer, Director, Product Management, Juniper Networks
Erik Smith, Director, Content and Applications, Motive Communications
Brenda Toonders, Director, Product Marketing, Atreus Systems
Boyd Peterson, Segment Manager, Communications, Motive Communications
Noon - 1:00 pm
TecForum Luncheon
1:00 pm - 1:30 pm
The Challenges of Convergent/IP Billing
The evolution of new technologies, business paradigms, and standards (e.g., IP) enables providers to create new offerings. This presentation examines the issues and possible approaches to creating basic building blocks for such a billing system.
Rene Sotola, Chief Technology Officer, Communications, Media and Entertainment, Tapestry, AMS
1:30 pm - 2:30 pm
Profitable Broadband Services
In this session, we will look at these services from four different perspectives-those of a leading industry analyst, a service provider implementing and rolling out these services, and a vendor providing infrastructure to enable the creation of these value-added services.
Terry Boland, Senior Product Marketing Advisor, Nortel Networks
Marie Hattar, Chair BCD Forum and Director, Nortel Networks
Zeus Kerravala, Vice President, The Yankee Group
2:30 pm - 3:00 pm
Integrated Multimedia Services for Consumers
This session provides an overview of the various consumer services bundles that have value and how these services can be integrated with other service-provider offerings.
Michael J. Doerk, Senior Manager, Multimedia Communications Marketing, Nortel Networks
3:00 pm - 3:15 pm
Networking Break
3:15 pm - 3:45 pm
Increasing Access Network Intelligence
This presentation discusses the service-provider rationale for increasing access network intelligence and overviews the benefits of Alcatel's solutions for improving quality, plug and play, security, payment flexibility, content delivery, and network infrastructure.
Peter Schellaert, Marketing Director, Alcatel
3:45 pm - 4:45 pm
Challenges of Bell Operating Companies to Deliver the Triple Play
This session looks at several service providers and the challenges that they face in rolling out a triple play of voice, video, and data. Ranging from infrastructure to multimedia services, service providers will discuss their infrastructure as well as the upcoming services that they are delivering across these platforms, from interactive gaming to video broadcast.
Vickey Callen, Executive Vice President, Marketing and Strategic Development, StellarOne
Wil Walkoe, Chief Technologist, Integrated Platforms, Sprint
Joe Mosher, Director, Strategy and Business Development, Aliant Telecom
4:45 pm - 5:15 pm
Service Control: The Heart of a Flexible Broadband Content Infrastructure
This presentation discusses IP service control and how it adds service flexibility and deployment velocity to broadband content delivery networks.
Yuval Shahar, Co-Founder, President, and Chief Executive Officer, P-Cube
CHAIRPERSON
Marie Hattar, Chair of BCD Forum and Director, Nortel Networks, is responsible for product definition, strategy, and market messaging for Nortel's overall enterprise portfolio, as well as product marketing for security and optical enterprise solutions.
CO-CHAIR
Tom Sauer, Director, Business Development, SkyStream, is leading the company's business-development efforts in the area of strategic partnerships and new market segment development for video-over-IP and general broadband content delivery.
SPEAKERS
Terry Boland, Senior Product Marketing Advisor, Wireline Networks Business Unit, Nortel Networks
Vickey Callen, Executive Vice President, Marketing and Strategic Development, StellarOne
Michael J. Doerk, Senior Manager, Multimedia Communications Marketing, Nortel Networks
Ramin Farassat, Director, Product Marketing, Hardware Platforms, SkyStream Networks
Joshua Hong, Co-Founder, K2 Network
Zeus Kerravala, Vice President, The Yankee Group
Boyd Peterson, Segment Manager, Communications, Motive Communications
Joe Mosher, Director, Aliant Telecom
Craig Bardenheuer, Director, Product Management, Juniper Networks
Peter Schellaert, Marketing Director, Alcatel
Yuval Shahar, Vice President, VocalTec
Erik Smith, Director, Content and Applications, Motive Communications
Rene Sotola, Chief Technical Officer, Communications, Media, and Entertainment, Tapestry AMS
Scott Stevens, Strategic Technology Advisor, Juniper Networks
Brenda Toonders, Director, Atreus Systems
Wil Walkoe, Chief Technologist, Integrated Platforms, Sprint Corporation
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