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TF2	Monday, January 21, 2002 · 8:30 am – 4:30 pm

New Economics and Architecture Technologies of Broadband

As service providers vie for new customers, the content and services that they provide become far more important than the kind of plumbing that they use to get to their content. Networks designed with content management and User-based QoS in mind will be able to offer innovative content, attract new subscribers, maintain existing customers and increase how much revenue per subscriber through innovative billing techniques for access to that content. Those service providers that are "first-to-market, first-to-customers" with innovative combinations of content, services and billing that meet subscribers' needs will have a definite competitive advantage, both from a customer-loyalty and a bottom-line perspective.

8:30 am – 8:45 am
	Introduction to New Economics and Architecture Technologies of Broadband
	Scott Stevens, Vice President, Systems, Unisphere Networks
8:45 am – 9:30 am
	CWDM–with–DWDM Upgrade Architecture for Metro Networks
	This session describes a novel metro optical networking architecture offering the low initial cost of CWDM technology.
	Tony Farinholt, Senior Manager, Product Planning and Co-Founder, White Rock Networks
9:30 am – 10:15 am
	Beyond the Core: How Optical Switching Impacts the Revenue Stream
	This presentation will showcase a customer business case describing optical connectivity to client devices for real-time high-bandwidth applications. This business case, based on a live trial, will review new services offered and how they impact the customer's ROI and ongoing revenue streams.
	Thomas W. Myers, Founder and Chief Operating Officer, TeraBurst Networks
10:15 am – 10:30 am
	Networking Break
10:30 am – 11:15 am
	The ROI of Video over IP
	The cost to deploy a broadband network capable of broadcast video delivery is finally at the point of providing operators an excellent return on investment (ROI). Reed Majors will discuss the emerging products that are enabling the convergence of television and the Internet, and how each component is being implemented to shape a complete solution for delivering video services over broadband IP networks.
	Reed Majors, Vice President, Worldwide Marketing and Business Development, Minerva Networks
11:15 am – 12:00 pm
	Delivering Value-Added Services
	Explore the infrastructure requirements needed to enable value-added services across all portions of the network – access, edge and optical core. What are the business benefits of creating value added service offerings? How will creating different levels of traffic prioritization in the network attract new subscribers? What are the different approaches for delivering and managing new services?
	Hugh Kelly, Senior Vice President, Business Development, Celox Networks
12:00 pm – 1:00 pm
	TecForum Luncheon
1:00 pm – 1:45 pm
	Architecting for Profitable Routed Network Services
	This presentation will discuss the applicability of next-generation IP network architectures to the delivery of services for medium and large enterprises and for wholesale of IP backbone services to local service providers and service partners such as application service, content delivery and/or network storage providers.
	Dr. James Luciani, Chief Technology Officer, Crescent Networks
1:45 pm – 2:30 pm
	Nextone: Discussing Applications as a Revenue Generator
	A Service Provider Perspective
2:30 pm – 3:15 pm
	Delivering the Promise of the Softswitch for True Value-Added Business Quality
	This session will introduce new calling features or specific subscriber implementation of features—enabling rapid service creation to respond to specific market requirements.
	Clive Hallatt, Director, Business Development, CopperCom
3:15 pm – 3:30 pm
	Networking Break
3:30 pm – 4:15 pm
	40G – The Next Wave in Network Capacity?
	This presentation gives an update of 40G long-haul optical DWDM transport technology and economics. In particular, it will highlight the current state of 40G development and discuss the associated challenges and tradeoffs.
	Carsten J. Videcrantz, Manager, Mintera Optical Networks
4:15 pm – 4:30 pm
	Closing Discussion
	CHAIRPERSON
	Scott Stevens, Vice President, Systems Unisphere Networks, is responsible for driving customer technology requirements and strategic direction for Unisphere's products into the pre-sales cycle and sales support.
	SPEAKERS
	Tony Farinholt, Senior Manager, Product Planning and Co-Founder, White Rock Networks, has more than 15 years' experience in telecommunications product development. In his current position, he leads a group responsible for business planning and product definition for White Rock Networks' building-block family of metro optical networking product line.
	Thomas W. Myers, Founder and Chief Operating Officer, TeraBurst Networks, has held many executive and engineering leadership positions in optical communications systems companies, including Tektronix Inc. and Greco Systems.
	Reed Majors, Vice President, Worldwide Marketing and Business Development, Minerva Networks, has more than six years experience in the digital video networking industry. As vice president, Mr. Majors is responsible for product strategy, strategic relationships, developer relations, and business development for Minerva Networks' VNP, VDK, and iTV Manager broadband products. Mr. Majors has authored a number of white papers on building video networks. Prior to joining Minerva, Mr. Majors was responsible for product management and marketing at Optivision and NUKO Information Systems.
	Clive Hallat, Director, Business Development, CopperCom, has 20 years of experience in the networking and telecommunications industries.
	Carsten J. Videcrantz, Manager, Mintera, was previously with Cisco Systems and Ericsson, focusing of IP and optical networks for telecom operators.
	Dr. James Luciani, Chief Technology Officer, Crescent Networks, is currently the chair of the IP over Optical (IPO) Working Group in the IETF.
	Hugh Kelly, Senior Vice President, Business Development, Celox Networks, has held executive-level sales and marketing positions with a number of successful start-ups and public companies.