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T11B	Tuesday, January 22 · 1:30 pm – 3:00 pm

Business Drivers for Bandwidth The dynamics on network supply and demand changed in 2001, but fundamental bandwidth demand remains strong. In this session we will look at the drivers of bandwidth both from a usage and revenue-generation perspective. What are the services that will drive bandwidth usage and revenues? What is happening to content? Which vertical industries are leading the adoption of these innovative services? What are the attributes of these services and how do they change the requirements of the network? What new services are enabled by next-generation optical networks? The objective of this panel discussion is to address the industry agenda and identify the drivers that will unleash the full profit potential of the service-provider network and to discuss the enabling optical networks. New services driving bandwidth usage and revenues Differentiation through value-added services Winning marketing strategies targeting attractive enterprise segments Next-generation optical networks as a service-delivery platform

CHAIRPERSON: Dan R. Mondor, Vice President, Global Market Development, Optical Internet, Nortel Networks, is responsible for Nortel's Global Optical Internet business. He has over 20 years experience in the optical-networking industry in sales and marketing, product management, strategic planning and research and development. Prior to joining Nortel, he held senior marketing and product-management positions with Siemens AG. SPEAKERS: Shin Umeda, Principal Analyst, Optical Networking, Dell'Oro Group, is responsible for the optical networking segments of Dell'Oro Group's WAN market research program. Mr. Umeda brings 17 years of financial and operations planning and analysis experience to the Dell'Oro Group. Roy Frederickson, Vice President, Product Development, Cox Communications, served as a vice president with Urban Media Communications prior to joining Cox Communications. Eric H. Von Gonten, Senior Optical Engineer, Advanced Technology, GENUiTY, is responsible for evaluating new technologies and network architectures for GENUiTY's nationwide data network. He has been with GTE (now GENUiTY) since 1997. Prior to joining GENUiTY, he served as a design engineer for MCIs' network deployments.